Marissa de Miguel

A confident visual identity for a brand strategy studio that empowers businesses towards growth.

Marissa de Miguel is a brand strategy studio operating at the intersection of consultancy and creativity. Looking to expand her reach, the founder, Marissa approached me for a bold and minimalist visual identity that would reflect her personality and showcase her superpower as a strategic creative.

Together, we created a striking yet simple color palette that balances minimalist sensibilities — anchored in neutral, black and white tones — with bold expression through a vibrant yellow accent. This pop of color injects personality and energy into the system, serving as a visual reflection of Marissa’s confident nature. To complement this palette, we selected a condensed serif typeface alongside a sharp, clean sans-serif. The pairing introduces both elegance and edge, lending sophistication and distinct character to the brand’s voice.

Finally, we designed a set of custom icons to visually communicate Marissa’s services in an engaging and elegant way for her website.