2023-2024
Birchbox
Birchbox is a monthly subscription service that delivers personalized beauty products right to your door. As a member, you gain access to a wide range of brands and have the opportunity to try out exclusive products not readily available elsewhere.
After Retention Brands acquired the company, I led the effort to rebuild the brand identity. The previous design direction targeted Gen Z but neglected Birchbox's primary audience: Gen X and Millennials. Our goal was to redesign a more mature brand identity to better represent this community while maintaining a spirit of playfulness and femininity.
We aimed to retain core elements familiar to our audience while introducing new guidelines for color, typography, illustration, and layout to ensure consistency across all marketing channels.
Credits
Special thanks to Natalie Westerholt, Madison Page, and everyone else who helped to build the brand.
Birchbox
Birchbox is a monthly subscription service that delivers personalized beauty products right to your door. As a member, you gain access to a wide range of brands and have the opportunity to try out exclusive products not readily available elsewhere.
After Retention Brands acquired the company, I led the effort to rebuild the brand identity. The previous design direction targeted Gen Z but neglected Birchbox's primary audience: Gen X and Millennials. Our goal was to redesign a more mature brand identity to better represent this community while maintaining a spirit of playfulness and femininity.
We aimed to retain core elements familiar to our audience while introducing new guidelines for color, typography, illustration, and layout to ensure consistency across all marketing channels.
Credits
Special thanks to Natalie Westerholt, Madison Page, and everyone else who helped to build the brand.
2022—2023
Universe
Univer.se is a next generation startup that empowers anyone to build a website right from their phone. As one of the designers, I helped craft the company’s brand identity, known as TechnoPunk, for a variety of marketing touchpoints.
Team
Creative Director: David Pfluger
Copy Writer: Dan Smith
Art Director: Molly Grund
Brand Designer: Michelle Wu
Brand Designer: Gus Lau
Universe
Univer.se is a next generation startup that empowers anyone to build a website right from their phone. As one of the designers, I helped craft the company’s brand identity, known as TechnoPunk, for a variety of marketing touchpoints.
Team
Creative Director: David Pfluger
Copy Writer: Dan Smith
Art Director: Molly Grund
Brand Designer: Michelle Wu
Brand Designer: Gus Lau
2021—2022
Sembla
Sembla, one of Alltrue’s in-house brands, crafts unique and elevated homeware, decor, accessories and gifts that honor the makers and the planet. The products are hand-crafted by an artisan team in India, which is focused on providing opportunities for women and disadvantaged workers.
I designed the packaging for Sembla’s products in collaboration with the creative agency Christopher Doyle & Co.
Team
Creative Direction & Brand Identity: Christopher Doyle & Co.
Art Direction: Salpy Talian
Sembla
Sembla, one of Alltrue’s in-house brands, crafts unique and elevated homeware, decor, accessories and gifts that honor the makers and the planet. The products are hand-crafted by an artisan team in India, which is focused on providing opportunities for women and disadvantaged workers.
I designed the packaging for Sembla’s products in collaboration with the creative agency Christopher Doyle & Co.
Team
Creative Direction & Brand Identity: Christopher Doyle & Co.
Art Direction: Salpy Talian
2020—2021
À L'ÉCOUTE
À L'ÉCOUTE is a brand strategy studio created by Marissa De Miguel. The studio sits at the intersection of consultancy and creativity to architect solutions that inspire people and impact business. As part of this project, I was responsible for designing the studio's brand identity and website, which showcases À L'ÉCOUTE's past projects, case studies, and capabilities
Credits
Photography: deathtostock.com
À L'ÉCOUTE
À L'ÉCOUTE is a brand strategy studio created by Marissa De Miguel. The studio sits at the intersection of consultancy and creativity to architect solutions that inspire people and impact business. As part of this project, I was responsible for designing the studio's brand identity and website, which showcases À L'ÉCOUTE's past projects, case studies, and capabilities
Credits
Photography: deathtostock.com
2021—2022
Alltrue
Alltrue is a subscription company that is building a membership with a heart—a place to discover brands that are committed to delivering delightful goods that are made fairly and sustainably.
As the Senior Graphic Designer on the team, I helped shape and maintain Alltrue’s brand expression across print and digital marketing collateral.
Team
Art Director: Salpy Talian
Design Director: Katie Wright
Brand Designer: Michelle Wu
Alltrue
Alltrue is a subscription company that is building a membership with a heart—a place to discover brands that are committed to delivering delightful goods that are made fairly and sustainably.
As the Senior Graphic Designer on the team, I helped shape and maintain Alltrue’s brand expression across print and digital marketing collateral.
Team
Art Director: Salpy Talian
Design Director: Katie Wright
Brand Designer: Michelle Wu
