Universe
Website template designs and social media content for a next-gen mobile web design platform.
2022-2023
Visual Identity,
Social Media Design,
Illustration,
Storyboarding,
Art Direction
Social Media Design,
Illustration,
Storyboarding,
Art Direction
Context
Universe is a mobile first website building platform that allows anyone to create your dream site within seconds. The app’s drag and drop technology and grid system makes it easy to construct and rearrange elements on a site—no code needed.
As a brand designer, I focused on applying Universe’s brand aesthetic “techno punk”—a playful, DIY, electrified punk aesthetic—across a plethora of marking touchpoints including: branded email illustrations, website templates, and social media content.
Hello World Campaign
In an effort to boost brand awareness and drive customer acquisition, the company launched a campaign video titled “Hello, World.” The campaign aimed to showcase the app’s capabilities and inspire creators to test out the product.
The story follows a nomadic creator named Piper, who travels the world collecting rare and curious items to sell in her pawn shop. One day, she stumbles upon Universe—and upon discovering how easy it is to build her own website, she creates “Piper’s Pawn Shop.”
Working closely with the Creative Director, I led the design and direction of the visual identity for Piper’s website. From developing initial mood boards to laying out the site structure, I ensured the aesthetic felt uniquely Piper. The final design not only captures her quirky personality but also reflects the playful and electric spirit of the brand itself.
The story follows a nomadic creator named Piper, who travels the world collecting rare and curious items to sell in her pawn shop. One day, she stumbles upon Universe—and upon discovering how easy it is to build her own website, she creates “Piper’s Pawn Shop.”
Working closely with the Creative Director, I led the design and direction of the visual identity for Piper’s website. From developing initial mood boards to laying out the site structure, I ensured the aesthetic felt uniquely Piper. The final design not only captures her quirky personality but also reflects the playful and electric spirit of the brand itself.
Social Media Content
Another key marketing goal was to increase subscriber growth across social media platforms. To support this, I collaborated with the marketing team to create inspiring content that showcased Universe’s tools and spotlighted real creators and their websites.
Product Release Campaigns
When Universe launched its new text spacing feature, I directed a series of animations to showcase the endless possibilities it unlocked. With a technological, electrified brand aesthetic, the animations were designed to both inform and excite current Universe users. Each piece focused on demonstrating the creative range of the new tools—highlighting variations in letter spacing and line spacing to inspire playful experimentation.
