Universe
Brand identity, website templates and social media content for a next-gen mobile web design platform.
2022-2023
Brand Identity,
Social Media Design,
Illustration,
Storyboarding,
Art Direction
Social Media Design,
Illustration,
Storyboarding,
Art Direction
Context
Universe is a mobile first website building platform that allows anyone to create your dream site within seconds. The app’s drag and drop technology and grid system makes it easy to construct and rearrange elements on a site—no code needed.
As a brand designer, I focused on developing and applying Universe’s brand aesthetic “techno punk”—a playful, DIY, electrified punk aesthetic—across a plethora of marking touchpoints including: branded email illustrations, website templates, and social media content.
Brand Campaign
Hello World
(Brand)
(Brand)
In an effort to boost brand awareness and drive customer acquisition, the company launched a video titled “Hello, World.” The campaign aimed to showcase the app’s capabilities and inspire creators to test out the product.
The story in the video follows a nomadic creator named Piper, who travels the world collecting rare and curious items to sell in her pawn shop. One day, she stumbles upon Universe—and upon discovering how easy it is to build her own website, she creates “Piper’s Pawn Shop.”
Working closely with the Creative Director, I led the design and direction of the visual identity for Piper’s website. From developing initial mood boards to laying out the site structure, I ensured the aesthetic felt uniquely Piper. The final design not only captures her quirky personality but also reflects the playful and electric spirit of the brand itself.
Product Launch Campaigns
Text Spacing
(Product Feature)
(Product Feature)
When Universe launched its new text spacing feature, I directed a series of animations to showcase the endless possibilities it unlocked. With a technological, electrified brand aesthetic, the animations were designed to both inform and excite current Universe users. Each piece focused on demonstrating the creative range of the new tools—highlighting variations in letter spacing and line spacing to inspire playful experimentation.
Domain+
(Subscription Plan)
(Subscription Plan)
To drive growth in active app subscriptions, Universe launched Domain+, an affordable plan offering users a custom domain for under $1 per month. I directed and storyboarded the campaign video to convey the urgency of claiming a unique domain before it’s gone. Inspired by the chaotic energy of ’90s pop-up ads, I used overlapping layers, repetition, and motion to evoke the fast-paced rush of securing your domain before someone else does. In addition to the video, I also designed email and in-app assets for this new subscription plan.
Social Media
Creator Website Spotlights
Creator Interviews
Template Tutorials
Creator Interviews
Template Tutorials
Another key marketing goal was to increase subscriber growth across social media platforms. To support this, I collaborated with the marketing team to create inspiring content that showcased Universe’s tools and spotlighted real creators and their websites.
